{"id":8856,"date":"2022-08-11T12:14:35","date_gmt":"2022-08-11T10:14:35","guid":{"rendered":"https:\/\/inma.no\/?p=8856"},"modified":"2022-08-11T12:18:37","modified_gmt":"2022-08-11T10:18:37","slug":"vivian-vestre-er-arets-jurygeneral-for-performance-award","status":"publish","type":"post","link":"https:\/\/inma.no\/vivian-vestre-er-arets-jurygeneral-for-performance-award\/","title":{"rendered":"Vivian Vestre er \u00e5rets jurygeneral for Performance Award"},"content":{"rendered":"<p><b>For ellevte \u00e5ret p\u00e5 rad arrangerer INMA Performance Award i Norge. I \u00e5r, som i fjor, er det totalt syv kategorier man kan konkurrere i, samt en spesialkategori for siste\u00e5rsstudenter og nye talenter i arbeidslivet. Juryen best\u00e5r av 33 av bransjens skarpeste profiler innenfor performance marketing og ledes i \u00e5r av Vivian Vestre.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 Jeg gleder meg mest til \u00e5 se kreativiteten fra bransjekollegaer etter alle kunne m\u00f8tes p\u00e5 kontorer og sparre med kollegaer igjen. For mange bransjer og kategorier har hverdagen g\u00e5tt tilbake til det vi anser som \u201cnormalen\u201d og det blir spennende \u00e5 se om noen tok med seg noen l\u00e6ringer fra pandemien eller om man har g\u00e5tt helt nye veier for \u00e5 oppn\u00e5 resultater for sine kunder eller bedrifter, sier \u00e5rets jurygeneral Vivian Vestre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 I Performance Award er vi p\u00e5 jakt etter ideer og kampanjer som har gitt dokumenterbare resultater og som er til inspirasjon for andre i bransjen. Det har v\u00e6rt h\u00f8y kvalitet p\u00e5 casene som har kommet inn de siste \u00e5rene, og jeg har store forventninger til at det blir det i \u00e5r ogs\u00e5. Det har skjedd mye med mulighetene for \u00e5 berike kampanjer med data de siste \u00e5rene, og jeg tror dette har presset mange til \u00e5 tenke nytt og komme opp med helt andre kreative m\u00e5ter for \u00e5 kunne fortsette \u00e5 levere resultater.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vivian Vestre jobber idag som Digital Manager i PHD, et mediebyr\u00e5 som er tuftet p\u00e5 en kultur av smart strategisk tenking og kreativ innovasjon. Sammen med tre juryledere og 30 jury medlemmer skal hun vurdere \u00e5rets bidrag. Dersom du sitter p\u00e5 noen caser som du \u00f8nsker \u00e5 sende inn f\u00e5r du oversikt over kategoriene for \u00e5rets Performance Award <\/span><a href=\"https:\/\/inma.no\/dette-er-kategoriene-i-performance-award-2022-2\/\"><span style=\"font-weight: 400;\">her<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 For \u00e5 skrive en god case m\u00e5 man klare \u00e5 fortelle historien fra det som var utgangspunktet, hva man \u00f8nsket \u00e5 oppn\u00e5, hvordan man gjennomf\u00f8rte det og ikke minst kunne dokumentere hvordan man m\u00e5lte suksess. Det blir stadig mer utfordrende \u00e5 arbeide med sporing og attribusjon for \u00e5 m\u00e5le effekt, og det er interessant \u00e5 se hvordan denne problematikken blir l\u00f8st for \u00e5 fortsette \u00e5 kunne evaluere kampanjer og sikre god avkastning p\u00e5 kampanjeaktiviteter. Dette er noe av det viktigste man gj\u00f8r som annons\u00f8r.\u00a0<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For ellevte \u00e5ret p\u00e5 rad arrangerer INMA Performance Award i Norge. I \u00e5r, som i fjor, er det totalt syv kategorier man kan konkurrere i, samt en spesialkategori for siste\u00e5rsstudenter og nye talenter i arbeidslivet. Juryen best\u00e5r av 33 av bransjens skarpeste profiler innenfor performance marketing og ledes i \u00e5r av Vivian Vestre.\u00a0 \u2013 Jeg [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vivian Vestre er \u00e5rets jurygeneral for Performance Award - INMA - IAB Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inma.no\/vivian-vestre-er-arets-jurygeneral-for-performance-award\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vivian Vestre er \u00e5rets jurygeneral for Performance Award - INMA - IAB Norway\" \/>\n<meta property=\"og:description\" content=\"For ellevte \u00e5ret p\u00e5 rad arrangerer INMA Performance Award i Norge. 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