{"id":816,"date":"2016-12-15T15:09:22","date_gmt":"2016-12-15T14:09:22","guid":{"rendered":"https:\/\/inma.no\/?p=816"},"modified":"2016-12-15T15:09:22","modified_gmt":"2016-12-15T14:09:22","slug":"koble-innholdsmarkedsforing-salgsprosessen","status":"publish","type":"post","link":"https:\/\/inma.no\/koble-innholdsmarkedsforing-salgsprosessen\/","title":{"rendered":"Koble din innholdsmarkedsf\u00f8ring til salgsprosessen"},"content":{"rendered":"<p>Country Manager i Strossle Norway, Rickard Lawson, gir oss\u00a0noen tips i arbeidet med innholdsmarkedsf\u00f8ring i sitt nye blogginnlegg.<\/p>\n<p>\u00abThis little \u00abguide\u00bb is not meant as a definitive content strategy, but gives you a clear overview of the benefits of the major distribution alternatives. There is however one thing we believe very strongly that you should keep in mind: When you make the effort to create those receptors to improve your service, that audience is worth a lot less if it\u2019s built around presence outside your own universe. If all your data points belong to someone else, you will never truly learn what makes your audience tick. And if your online presence is built on someone else\u2019s platform &#8211; you will always be reliant on them for improvement. Host your own content and keep value creation close to home. Native, Social and Search &#8211; they should all be seen as distribution methods to bring your audience to you.\u00bb<\/p>\n<p><a href=\"https:\/\/strossle.com\/blog\/connecting-your-content-marketing-distribution-to-the-sales-process\">Les hele blogginnlegget her.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Country Manager i Strossle Norway, Rickard Lawson, gir oss\u00a0noen tips i arbeidet med innholdsmarkedsf\u00f8ring i sitt nye blogginnlegg. \u00abThis little \u00abguide\u00bb is not meant as a definitive content strategy, but gives you a clear overview of the benefits of the major distribution alternatives. There is however one thing we believe very strongly that you should [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Koble din innholdsmarkedsf\u00f8ring til salgsprosessen - INMA - IAB Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inma.no\/koble-innholdsmarkedsforing-salgsprosessen\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koble din innholdsmarkedsf\u00f8ring til salgsprosessen - INMA - IAB Norway\" \/>\n<meta property=\"og:description\" content=\"Country Manager i Strossle Norway, Rickard Lawson, gir oss\u00a0noen tips i arbeidet med innholdsmarkedsf\u00f8ring i sitt nye blogginnlegg. \u00abThis little \u00abguide\u00bb is not meant as a definitive content strategy, but gives you a clear overview of the benefits of the major distribution alternatives. 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