{"id":6240,"date":"2020-02-28T16:37:04","date_gmt":"2020-02-28T15:37:04","guid":{"rendered":"https:\/\/inma.no\/?p=6240"},"modified":"2020-02-28T16:37:04","modified_gmt":"2020-02-28T15:37:04","slug":"hvordan-vinne-gull-i-mediestrategi","status":"publish","type":"post","link":"https:\/\/inma.no\/hvordan-vinne-gull-i-mediestrategi\/","title":{"rendered":"Hvordan vinne gull i Mediestrategi?"},"content":{"rendered":"<p><strong>Thomas Johansen,<\/strong> <strong> juryleder for Mediestrategi under \u00e5rets Gulltaggen Awards.\u00a0<\/strong><\/p>\n<p>Juryen vil premiere arbeider som p\u00e5 en eksemplarisk m\u00e5te demonstrerer og dokumenterer den beste m\u00e5ten \u00e5 l\u00f8se en utfordring p\u00e5 gjennom media. I tillegg til god bruk av innsikt og et tydelig m\u00e5lhierarki, vil juryen ogs\u00e5 legge vekt p\u00e5 kreativitet.<\/p>\n<p>Fagdisplinen Mediestragi best\u00e5r av kategoriene \u00abKampanje\u00bb og \u00abEnkeltarbeid\u00bb. Felles for begge kategoriene er behovet for dokumentasjon, ettersom juryen \u00f8nsker \u00e5 se en tydelig \u00e5rsakssammenheng mellom virkemidler og effekt. Derfor vil en pedagogisk og strukturert fremstilling gi bedre forutsetninger for \u00e5 forst\u00e5 verdiskapningen som ditt bidrag har generert.<\/p>\n<p>Det finnes uante muligheter innenfor en stadig mer kompleks og differensiert digital sf\u00e6re, men det er ikke gull i alt som glimrer. Bidragene b\u00f8r derfor vise til innsikt som st\u00f8tter oppunder prioriteringer og valg, slik at juryen virkelig forst\u00e5r bakgrunn, utfordring og ikke minst det gode arbeidet som er blitt utf\u00f8rt. Dersom bidraget i tillegg evner \u00e5 skape entusiasme gjennom demonstrasjon av nytenkning og kreativitet er du langt p\u00e5 vei mot \u00e5 motta heder og \u00e6re p\u00e5 Deichman 14.mai.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thomas Johansen, juryleder for Mediestrategi under \u00e5rets Gulltaggen Awards.\u00a0 Juryen vil premiere arbeider som p\u00e5 en eksemplarisk m\u00e5te demonstrerer og dokumenterer den beste m\u00e5ten \u00e5 l\u00f8se en utfordring p\u00e5 gjennom media. I tillegg til god bruk av innsikt og et tydelig m\u00e5lhierarki, vil juryen ogs\u00e5 legge vekt p\u00e5 kreativitet. Fagdisplinen Mediestragi best\u00e5r av kategoriene \u00abKampanje\u00bb [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hvordan vinne gull i Mediestrategi? - INMA - IAB Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inma.no\/hvordan-vinne-gull-i-mediestrategi\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvordan vinne gull i Mediestrategi? - INMA - IAB Norway\" \/>\n<meta property=\"og:description\" content=\"Thomas Johansen, juryleder for Mediestrategi under \u00e5rets Gulltaggen Awards.\u00a0 Juryen vil premiere arbeider som p\u00e5 en eksemplarisk m\u00e5te demonstrerer og dokumenterer den beste m\u00e5ten \u00e5 l\u00f8se en utfordring p\u00e5 gjennom media. 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