{"id":6221,"date":"2020-02-25T14:01:57","date_gmt":"2020-02-25T13:01:57","guid":{"rendered":"https:\/\/inma.no\/?p=6221"},"modified":"2020-03-12T10:52:08","modified_gmt":"2020-03-12T09:52:08","slug":"hvordan-vinne-i-kategorien-beste-innholdsmarkedsforing","status":"publish","type":"post","link":"https:\/\/inma.no\/hvordan-vinne-i-kategorien-beste-innholdsmarkedsforing\/","title":{"rendered":"Hvordan vinne i fagdisiplinen Innholdsmarkedsf\u00f8ring?"},"content":{"rendered":"<p><strong>Pia Tryland, juryleder for Innholdsmarkedsf\u00f8ring under \u00e5rets Gulltaggen Award.\u00a0<\/strong><\/p>\n<p><strong>Kan du si noe om bakgrunnen for inndelingen av fagdisipliner?<\/strong><\/p>\n<ul>\n<li>Kategoriene skal b\u00e5de synliggj\u00f8re og premiere bredden i faget. Fellesnevneren for kategoriene er at innholdet er laget p\u00e5 m\u00e5lgruppens premisser. Vi \u00f8nsker \u00e5 premiere de beste strategiske konseptene, men ogs\u00e5 enkeltst\u00e5ende h\u00e5ndverk som kan v\u00e6re alt fra en native artikkel til YouTube-videoer og podcats-episoder. Det er ogs\u00e5 en egen kategori for nyskapende ideer og nye m\u00e5ter \u00e5 jobbe p\u00e5, for \u00e5 fremme arbeid samt \u00f8ke kunnskap og forst\u00e5else for hva det er mulig \u00e5 f\u00e5 til med godt innsiktsarbeid og kreativitet.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Hva vil du si er spesielt viktig \u00e5 tenke p\u00e5 n\u00e5r kunder og byr\u00e5er skal sende inn arbeider i disse kategoriene?<\/strong><\/p>\n<ul>\n<li>Det b\u00f8r vises til en tydelig strategi i bunnen. Siden dette er en fagdisiplin som handler om \u00e5 skape innhold basert p\u00e5 m\u00e5lgruppens premisser, er det viktig \u00e5 vise til hvordan det har blitt jobbet med innsikt, og at det tydelig kommer frem i definisjon og beskrivelse av m\u00e5lgruppen og deres interesser. Det er ogs\u00e5 viktig \u00e5 vise til hvilken relevans innholdskonseptet har for merkevaren og m\u00e5lgruppen. Og selvsagt gode resultater.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Hva skal til for \u00e5 vinne i kategorien \u00abbeste innholdsmarkedsf\u00f8ring\u00bb?<\/strong><\/p>\n<ul>\n<li>Vinneren i kategorien \u00abbeste innholdsmarkedsf\u00f8ring\u00bb er den bedriften som viser at de har klart \u00e5 skape gode resultater av et arbeid over en kortere eller lengre periode, ved \u00e5 levere relevant og verdifullt innhold p\u00e5 m\u00e5lgruppens premisser. Det \u00e5 skape gode resultater i denne kategorien kan v\u00e6re alt fra \u00e5 \u00f8ke kjennskap og kunnskap om en merkevare og\/eller kategori gjennom et innholdskonsept, til \u00e5 vise hvordan bedriften har klart \u00e5 tiltrekke seg og beholde en definert kundegruppe gjennom \u00e5 tilby relevant og verdifullt innhold over tid.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pia Tryland, juryleder for Innholdsmarkedsf\u00f8ring under \u00e5rets Gulltaggen Award.\u00a0 Kan du si noe om bakgrunnen for inndelingen av fagdisipliner? Kategoriene skal b\u00e5de synliggj\u00f8re og premiere bredden i faget. Fellesnevneren for kategoriene er at innholdet er laget p\u00e5 m\u00e5lgruppens premisser. Vi \u00f8nsker \u00e5 premiere de beste strategiske konseptene, men ogs\u00e5 enkeltst\u00e5ende h\u00e5ndverk som kan v\u00e6re alt [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hvordan vinne i fagdisiplinen Innholdsmarkedsf\u00f8ring? - INMA - IAB Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inma.no\/hvordan-vinne-i-kategorien-beste-innholdsmarkedsforing\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvordan vinne i fagdisiplinen Innholdsmarkedsf\u00f8ring? - INMA - IAB Norway\" \/>\n<meta property=\"og:description\" content=\"Pia Tryland, juryleder for Innholdsmarkedsf\u00f8ring under \u00e5rets Gulltaggen Award.\u00a0 Kan du si noe om bakgrunnen for inndelingen av fagdisipliner? 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