{"id":365,"date":"2015-05-05T10:37:03","date_gmt":"2015-05-05T08:37:03","guid":{"rendered":"https:\/\/inma.no\/?p=365"},"modified":"2016-09-05T10:41:30","modified_gmt":"2016-09-05T08:41:30","slug":"performance-konferansen-2015","status":"publish","type":"post","link":"https:\/\/inma.no\/performance-konferansen-2015\/","title":{"rendered":"Performance-konferansen 2015"},"content":{"rendered":"
\n
Performance-konferansen 2015 er n\u00e5 utsolgt.<\/strong><\/dt>\n<\/dl>\n
\n

Velkommen til Performance-konferansen – den dagen i \u00e5ret hvor man har mulighet til \u00e5 bli oppdatert p\u00e5 alt<\/em> innen performance. Fagomr\u00e5det har utviklet seg til et stort tema, og dagen vil gi et utfyllende bilde av ulike deler markedet. Konferansen kombineres dessuten med \u00e5rets utgave av INMAs Performance Awards, slik at vinnerne offentliggj\u00f8res og hylles underveis i konferansen.<\/p>\n

Tid:\u00a0<\/strong>Torsdag 10. september, 2015<\/p>\n

Sted<\/strong>: Saga Kino<\/p>\n

Pris:\u00a0<\/strong><\/p>\n

INMA-medlemmer:<\/strong> 2 500 NOK
\nIkke-medlemmer:<\/strong> 3 500 NOK
\nAlle priser oppgitt eks mva.<\/p>\n

Bekreftede talere:<\/strong>
\nDennis Yu – Blitzmetrics
\nMarianne Otterdahl M\u00f8ller – Making Waves
\nTim Nilo – Facebook
\nDaniel Brusilovsky – Golden State Warriors
\nJostein Magnussen – Netlife research
\nMaren Volsdal Skirbekk – Bouvet
\nSigurd J. Vik – RED Gruppen
\nAgnete T. Pedersen – iProspect
\nErik Storm – Synlighet
\nMonica Arthurson – BraS\u00f8k
\nMagnus Nilsson – Red Performance
\nKristin Brimi – Mediacom
\nPeter Karlsson – Delta Projects
\nTone Helene Angsund, McCann
\nThomas Lien – Synlighet
\nAndreas Hautau – Amedia
\nJ\u00f8rn Reidel – Neolab
\nAnders Nymoen Valseth – iProspect
\nAlexander Grimstad – Fanbooster
\nThor Fjeldberg – Creuna<\/p>\n<\/div>\n

\"programprogramprogramprogramprogram\"<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0D\u00f8rene \u00e5pner 08:30<\/td>\n<\/tr>\n
08.45-10.00<\/td>\nSal 1:<\/strong>
\nVelkommen!<\/strong>
\nKeynote:
\n<\/strong>Why Checklists are the key to repeatable excellence in digital<\/em><\/strong>
\nDennis Yu (Bliztmetric) and\u00a0Daniel Brusilovsky (Golden State Warriors)<\/strong><\/td>\n<\/tr>\n
10.00-10.30<\/td>\nPause<\/strong><\/td>\n<\/tr>\n
\u00a0Sponsorer:<\/td>\n\"INMA<\/td>\n\"iProspect<\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\"deltaprojects_primary_rgbdeltaprojects_primary_rgb\"<\/td>\n\u00a0\"BraSok-LogoBraSok-Logo\"<\/td>\n<\/tr>\n
<\/td>\n\n

Sal 2: Paid Social
\n<\/strong>med Daniel Brusilovsky og Dennis Yu\u00a0<\/strong><\/h4>\n<\/td>\n

\n

Sal 3: S\u00f8k og annonsering<\/strong><\/h4>\n<\/td>\n

\n

Sal 4: Programmatic<\/strong><\/h4>\n<\/td>\n

\n

Sal 6: Optimalisering<\/strong><\/h4>\n<\/td>\n<\/tr>\n

10.30-11.00<\/td>\nNine Triangles\/Business Framework
\n<\/em>Map out how your WHY translates into HOW you operate and WHAT you do\u00a0blitzmetrics.com\/ntg<\/a><\/span>\u00a0<\/span><\/td>\n		Grensesprengende AdWords-teknikker<\/em>
\nMagnus Nilsson,
\nRed Performance<\/td>\n		Fremtiden er programmatisk
\n<\/em>Kristin Brimi
\nMediacom<\/td>\n		Design og innhold: Hvordan gj\u00f8re en ting om gangen<\/em>
\nMaren Volsdal Skirbekk
\nBouvet<\/td>\n<\/tr>\n
11.00-11.15<\/td>\nPause<\/strong><\/td>\n<\/tr>\n
11.15-11.45<\/td>\nYour plan for social success
\n<\/em>Tie together your goals, content, and targeting to drive traffic and conversions via social<\/td>\n		Du vil ikke tro hvor godt denne annonsen fungerer
\n<\/em>Anders Nymoen Valseth
\niProspect<\/td>\n		Dos and dont\u00b4s forprogrammatic buying,<\/em>
\nPeter Karlsson,
\nDelta Projects<\/td>\n		YouTube – Hvordan n\u00e5 2,6 millioner nordmenn?<\/em>
\nThomas Lien
\nSynlighet<\/td>\n<\/tr>\n
\u00a011.45-12.00<\/td>\nPause<\/strong><\/td>\n<\/tr>\n
\u00a012.00-12.30<\/td>\nGoogle Tag Manager
\n<\/em>Get your plumbing in place– may require technical support
\nblitzmetrics.com\/gtm<\/a><\/td>\n		Content Marketing i et SEO- og performance-perspektiv<\/em>
\nAgnete T. Pedersen
\niProspect<\/td>\n		Er fremtidens mediehus programmatisk?
\n<\/em>Andreas Hautau
\nAmedia<\/td>\n		Bedre performance – med triks fra psykologien
\nJostein Magnussen
\nNetlife research<\/td>\n<\/tr>\n
\u00a012.30-12.50<\/td>\nEnkel lunsj<\/strong><\/td>\n<\/tr>\n
\u00a012.50-13.30<\/td>\nSal 1:
\nPeformance Award<\/strong><\/td>\n<\/tr>\n
\u00a013.30-14.00<\/td>\nPersonal Branding Guide
\n<\/em>Are you clear on your WHY and have claimed your social profiles?
\nblitzmetrics.com\/pbg<\/a><\/span>\u00a0<\/span><\/td>\n		Slik fungerer Google AdWords<\/em>
\nErik Storm
\nSynlighet<\/td>\n		Caser, Award
\n<\/em>Bergenfest, av iProspect
\nStorebrand, av Starcom<\/td>\n		Hvordan jobbe effektivt med testing i det daglige
\n<\/em>Alexander Grimstad
\nFanbooster<\/td>\n<\/tr>\n
\u00a014.00-14.15<\/td>\n\u00a0Pause<\/strong><\/td>\n<\/tr>\n
\u00a014.15-14.45<\/td>\nContent Marketing Guide
\n<\/em>On top of your personal brand, find advocates, build a system to produce more content in sequences.
\nblitzmetrics.com\/cmg<\/a><\/span>\u00a0<\/span><\/td>\n		Google Analytics for markedsavdelingen<\/em>
\nJ\u00f8rn Reidel
\nNeolab<\/td>\n		Caser, Award
\n<\/em>Codan, av PHD
\nBabyshop, av MediaCom<\/td>\n		Det du ikke ser – hvordan alt p\u00e5virker konvertering
\n<\/em>Marianne Otterdahl M\u00f8ller
\nMaking Waves<\/td>\n<\/tr>\n
\u00a014.45-15.00<\/td>\n\u00a0Pause<\/strong><\/td>\n<\/tr>\n
\u00a015.00-15.30<\/td>\nFacebook for a dollar a day
\nAmplify for exposure and conversion, if your content is solid
\nblitzmetrics.com\/fdd<\/a><\/span>\u00a0<\/span>\u00a0<\/em><\/td>\n		Ti praktiske tips som vil bedre din SEO
\n<\/em>Monica Arthurson
\nBraS\u00f8k<\/td>\n		Hvor ble det av ideen?
\n<\/em>Tone Helene Angsund
\nMcCann<\/td>\n		Caser, Awards
\n<\/em>Apollo, av iProspect
\nApollo, av VG Tactus<\/td>\n<\/tr>\n
\u00a015.30-16.00<\/td>\nClient Love Guide
\nLearn to say «thank you» to customers, partners, and staff at scale.
\nblitzmetrics.com\/clg<\/a><\/span>\u00a0<\/span>\u00a0<\/em><\/td>\n		Caser, Awards
\n<\/em>NSB, av iProspect
\nNetcom, av Carat\/iProspect<\/td>\n		Programmatic – r\u00e5d om det norske markedet<\/em>
\nSigurd J. Vik
\nRED<\/td>\n		Praktisk\u00a0Attribusjonsmodellering –\u00a0<\/span>9 tips til hvordan man kan m\u00e5le konverteringer bedre<\/span><\/em>
\nThor Fjeldberg
\nCreuna<\/td>\n<\/tr>\n
\u00a016.00-17.00<\/td>\n\u00a0Sal 1:
\n<\/strong>Keynote: Tim Nilo – Facebook and Performance Marketing<\/strong>\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a017.00-<\/td>\nDr. Jekylls:<\/strong>
\nSosial samling m\/paneldebatt, sponset av Delta Projects<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Performance-konferansen 2015 er n\u00e5 utsolgt. Velkommen til Performance-konferansen – den dagen i \u00e5ret hvor man har mulighet til \u00e5 bli oppdatert p\u00e5 alt innen performance. Fagomr\u00e5det har utviklet seg til et stort tema, og dagen vil gi et utfyllende bilde av ulike deler markedet. Konferansen kombineres dessuten med \u00e5rets utgave av INMAs Performance Awards, slik […]<\/p>\n","protected":false},"author":4,"featured_media":366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[8],"acf":[],"yoast_head":"\nPerformance-konferansen 2015 - INMA - IAB Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inma.no\/performance-konferansen-2015\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance-konferansen 2015 - INMA - IAB Norway\" \/>\n<meta property=\"og:description\" content=\"Performance-konferansen 2015 er n\u00e5 utsolgt. 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