{"id":1492,"date":"2017-06-12T09:48:33","date_gmt":"2017-06-12T07:48:33","guid":{"rendered":"https:\/\/inma.no\/?p=1492"},"modified":"2017-06-12T14:16:03","modified_gmt":"2017-06-12T12:16:03","slug":"5-kjappe-elena-nielsen","status":"publish","type":"post","link":"https:\/\/inma.no\/5-kjappe-elena-nielsen\/","title":{"rendered":"5 Kjappe om milj\u00f8 med Elena fra Nielsen"},"content":{"rendered":"<p><a href=\"https:\/\/inma.no\/miljoseminar-22-juni\/\"><img decoding=\"async\" class=\"alignright wp-image-1504 size-medium\" src=\"https:\/\/inma.no\/wp-content\/uploads\/2017\/06\/melddegpa\u030a.knapp_-300x57.png\" alt=\"\" width=\"300\" height=\"57\" srcset=\"https:\/\/inma.no\/wp-content\/uploads\/2017\/06\/melddegpa\u030a.knapp_-300x57.png 300w, https:\/\/inma.no\/wp-content\/uploads\/2017\/06\/melddegpa\u030a.knapp_.png 756w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Elena Eriksen jobber i AC Nielsen Norge som senior r\u00e5dgiver innen forretningsutvikling. Hun er en av foredragsholderne p\u00e5 <a href=\"https:\/\/inma.no\/miljoseminar-22-juni\/\">Milj\u00f8seminaret <\/a>22. juni<\/strong><strong>.<\/strong><\/p>\n<p><strong>Hva handler et gr\u00f8nt skifte om for deg?<\/strong><br \/>\nGr\u00f8nt skifte betyr at vi m\u00e5 gj\u00f8re endringer i m\u00e5ten vi forbruker ressursene p\u00e5. Hver enkel b\u00f8r og kan v\u00e6re med. Ved \u00e5 foreta noen bevisste valg i hverdagen f\u00f8ler jeg at jeg bidrar til det store fellesm\u00e5let, jeg tar ogs\u00e5 for meg oppgaven med \u00e5 p\u00e5virke andre i denne retningen.<\/p>\n<p><strong>Hva tror du er den st\u00f8rste utfordringen med et gr\u00f8nt skifte?<\/strong><br \/>\nGr\u00f8nt skifte inneb\u00e6rer endring i v\u00e5re vaner. Vaneendring generelt er krevende, og det mest krevende med tanke p\u00e5 gr\u00f8nt skifte er \u00e5 overbevise hver enkel om at de sm\u00e5 valgene vi gj\u00f8r betyr noe i den store sammenhengen.<\/p>\n<p><strong>Hvilke konkrete handlinger mener du kan v\u00e6re med p\u00e5 \u00e5 p\u00e5virke n\u00e6ringslivet i riktig retning?\u00a0<\/strong><br \/>\nDet er bunnlinjen som er topp prioritet for alle de kommersielle akt\u00f8rene. For de b\u00f8rsnoterte selskapene er ogs\u00e5 aksjekursen en indikator p\u00e5 bedriftens helse. Konkrete handlinger som bringer langsiktig vekst og\/eller minimerer risiko for \u00f8konomiske tap blir prioritert. Kundene m\u00e5 vise viljen til \u00e5 <u>bel\u00f8nne<\/u> bedriftene som satser p\u00e5 b\u00e6rekraftige l\u00f8sninger og <u>straffe<\/u> andre som ikke gj\u00f8r det, da vil flere komme p\u00e5 banen p\u00e5 tilbudssiden.<\/p>\n<p><strong>Hvilke fordommer m\u00f8ter du blant folk flest n\u00e5r det kommer til diskusjon og snakk om milj\u00f8?<\/strong><br \/>\nJeg m\u00f8ter ikke s\u00e5 mange fordommer, men mye usikkerhet blant folk. Det er fortsatt mange som ikke vet nok om hvordan de selv kan bidra, hvilke produkter de b\u00f8r velge, og hvilke budskap de skal tro p\u00e5.<\/p>\n<p><strong>Kan du nevne \u00e9n konkret fortjenestemulighet som \u00e5pner seg for bedrifter, som er unikt for det gr\u00f8nne skifte?\u00a0<\/strong><br \/>\nJeg kjenner best til dagligvarebransjen fra innsiden. I Nielsen Norge ser vi at salg av milj\u00f8merkede dagligvareprodukter viser en sterk \u00f8kning. Det er strenge krav til \u00e5 f\u00e5 milj\u00f8merket p\u00e5 en vare, men det vil l\u00f8nne seg \u00e5 gj\u00f8re det. Det er ogs\u00e5 viktig \u00e5 <u>kommunisere<\/u> budskapet. Hvorfor er dette produktet et bedre valg fremfor varen ved siden av i butikken? B\u00e6rekraftige merkevarer som lykkes best med \u00e5 f\u00e5 flest forbrukere med p\u00e5 reisen, vil ogs\u00e5 v\u00e6re vinnere i markedet p\u00e5 lang sikt.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/inma.no\/miljoseminar-22-juni\/\">Meld deg p\u00e5 her! <\/a>Arrangementet er gratis for INMA og VIRKE-medlemmer, og koster 500 kr. eks. MVA for andre.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elena Eriksen jobber i AC Nielsen Norge som senior r\u00e5dgiver innen forretningsutvikling. Hun er en av foredragsholderne p\u00e5 Milj\u00f8seminaret 22. juni. Hva handler et gr\u00f8nt skifte om for deg? Gr\u00f8nt skifte betyr at vi m\u00e5 gj\u00f8re endringer i m\u00e5ten vi forbruker ressursene p\u00e5. Hver enkel b\u00f8r og kan v\u00e6re med. Ved \u00e5 foreta noen bevisste [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Kjappe om milj\u00f8 med Elena fra Nielsen - INMA - IAB Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inma.no\/5-kjappe-elena-nielsen\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Kjappe om milj\u00f8 med Elena fra Nielsen - INMA - IAB Norway\" \/>\n<meta property=\"og:description\" content=\"Elena Eriksen jobber i AC Nielsen Norge som senior r\u00e5dgiver innen forretningsutvikling. Hun er en av foredragsholderne p\u00e5 Milj\u00f8seminaret 22. juni. Hva handler et gr\u00f8nt skifte om for deg? Gr\u00f8nt skifte betyr at vi m\u00e5 gj\u00f8re endringer i m\u00e5ten vi forbruker ressursene p\u00e5. Hver enkel b\u00f8r og kan v\u00e6re med. 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