In his role as an Executive Summit (Performance) Evangelist, Tim taps into nine years of Google experience leading our relationships with many of our largest customers in both B2C and B2B to share insights and perspective on what the best digital marketers do.
Tim is a seasoned leader at Google across a wide array of functions including B2B Head of Industry and Head of Mid-Market Retail Advertising in the US, and also worked on rotation for three months in London, UK as a Mobile and Attribution Lead. Tim earned his undergraduate degree from Princeton University and his MBA from the Kellogg School of Management at Northwestern University.
Tim’s presentation will describe how the businesses that are most successful are those that most closely connect their marketing metrics to their macro-level business goals.
Leading brands are shifting to a lifetime value approach to measurement to drive growth. With the increased adoption of machine learning into Google’s powerful set of signals, marketers have more signals than ever before and more reasons to be confident that their investment drives performance and business value.
Tim Freeth åpner Performance-konferansen med sin keynote i sal 1.