It’s not surprising that marketers want to talk about President Trump and what a “post-truth” world means for advertisers this year—marketers have been scrambling since the election last November—but what are the other discussions that ruled over Advertising Week in New York?
Aside from the digital trends we already covered (measurement, transparency, Snapchat, AI and data) it’s clear that diversity, authenticity, truth and digital disruption are still where many marketers are focused.
Les hele artikklene om de fire største snakkisene under Advertising Week i New York!