Under IAB Europas Interact-konferanse i Amsterdam 23. mai skal prisene i MIXX Awards og Research Awards deles ut.
IAB Europas MIXX Awards: «… recognise and celebrate the year’s best digital advertising campaigns in Europe. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.»
Research Awards: » …recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.»