IAB Tech Lab & IAB Europe har nettopp utgitt Transparency and Consent Framework versjon 2.0. Rammerverket hjelper selskaper innen det digitale reklameøkosystemet med å overholde de forpliktelsene de har ved GDPR og ePrivacy-direktivet.
Nedenfor finner du linker til videoer og faktaark som vil gi deg mer innsikt i rammeverket:
Hva er TCF: Video 1 – Master Delivery File – with subs – What is the TCF?
Hvem er TCF designet for: Video 2 – Master Delivery File – with subs – Who is the TCF designed for?
Introduksjon til TCF: Video 3 – Master Delivery File – with subs – Introducing TCF 2.0
Hva er nytt i versjon 2.0: Video 4 – Master Delivery File – with subs – What’s new in the TCF 2.0?
Fordelene for forbrukere og bransjen: Video 5 – Master Delivery File – with subs – User & industry benefits of the TCF 2.0
Rammeverket versjon 2.0: Video 6 – master Delivery File – with subs – The transparency consent framework 2.0
TCF Infographic – How It Works
TCF Fact Sheet_Agencies and Advertisers
Mer informasjon om rammeverket finner du her: https://iabeurope.eu/tcf-2-0/
INMA-medlem og lyst til å delta på webinar i uke 36:
- CMPs/Vendors – 4 September at 5-6.10pm CET – Registrer her
- Byrå/Annonsør – 5 September at 4-5.10pm CET – Registrer her
- Publisist – 6 September at 4-5.10 pm CET – Registrer her
Hva har pressen skrevet om rammeverket:
- ExchangeWire – IAB Europe Releases TCF v2.0: Google Set to Adopt Framework
- Adexchanger – IAB Launches A Consent Framework That Google Will (Finally) Join Next Year
- Digiday – Google to join IAB’s revamped GDPR framework by next March
- Forbes – IAB Europe Is Updating Its EU Privacy Guidelines, But Skeptics Say It’s Not Enough
- WSJ – Included in newsletter
- Financial Times – Briefing delivered, awaiting publication.
- The Drum – IAB Europe issues updated GDPR-compliancy protocol
- PerformanceIn – IAB Europe updates it Transparency & Consent Framework
- MarTech Today – IAB Europe, IAB Tech Lab release revised GDPR-consent framework
- Advanced Television – IAB Europe launches TCF v2.0
- Programmatic Italia – IAB Europe lancia la seconda versione del Transparency and Consent Framework (2nd version of TCF launched)
- InPublishing – IAB Europe & IAB Tech Lab release updated transparency & consent framework
- La Reclame – RGPD : l’IAB met à jour son framework TCF. Êtes-vous prêts ? (IAB Update it’s framework, are you ready?)
- Mobile Marketing – IAB Europe releases updated GDPR-related transparency and consent guidelines