IAB: The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
From the current CTV landscape in Europe to the latest on measurement and targeting, the event will ensure you are up to speed on all things CTV in 2022! Join us live on 27th April at 12 pm CET
Secure your free place here!
Event Agenda (subject to change)
12:00 – 12:05 – Welcome
12:05 – 12:20 – Keynote presentation: The CTV landscape
IAB Europe’s Chief Economist, Daniel Knapp, will present an overview of the latest stats and facts from the CTV ecosystem.
12:20 – 12:50 – Panel Discussion with Audience Q&A: The CTV landscape in 2022 and beyond
We are starting to see the easing of COVID restrictions across the globe, what will this mean for the CTV landscape in 2022? The panel will reflect on how the pandemic has shaped the CTV market over the past 2 years.
12:50 – 13:20 – Panel Discussion with Audience Q&A: CTV Targeting and Measurement
Following on from the release of IAB Europe’s Guide to CTV Targeting and Measurement, the panel will discuss the latest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them.
13:20 – 13:50 – Panel Discussion with Audience Q&A: Topic TBC
13:50-14:20 – TBC