Interesseorganisasjonen for digital markedsføring og kommunikasjon

IAB-dagen 2017

01. juni 2017

 

Tid: 08:30 – 16:00
Sted: Saga kino, Oslo
Dato: Torsdag, 1. juni

Påmelding er stengt, men du kan kjøpe billett i døren!

Program for dagen:

Dørene åpner 08:30
TIDSAL 3
09.00 - 10.00Overview of the European data protection and cookie law,
v/ Matthias Matthiesen, IAB Europe
The new General Data Protection Regulation will redefine how personal data and cookies are regulated in the EU/EEA. This session will give attendees an overview of the most important issues for the digital advertising ecosystem.
10.00 - 10.45IABs tiltak mot Ad Fraud,
v/ Kenneth Eriksen, IAB Norway
10.45 - 11.00Pause!
11.00 - 11.30The road to compliance, the first steps toward GDPR compliance,
v/Matthias Matthiesen, IAB Europe
Compliance with the General Data Protection Regulation is a daunting task. Remember, the first step for getting anything done is thinking about doing it! This session will give practical pointers for companies about how to think about approaching GDPR compliance.
11:30 - 12:00Processing data lawfully and the implications of data-driven advertising in an opt-in world,
v/ Matthias Matthiesen, IAB Europe
European data protection and cookie rules are driving the market towards a strict opt-in environment. Cooperation between the various parts of the advertising ecosystem will be critical in ensuring that the industry can continue to thrive in the new legal environment. This session explores the challenges of operating in an opt-in world and what will be required of publishers, ad-tech, agencies, and brands. The session will also provide insight into the legal and possible technical solutions being considered and developed by IAB Europe.
12:00 - 12:30 Enkel lunsj!
12:30 - 13:15Making advertising more transparent and the role of self-regulation,
v/ Matthias Matthiesen, IAB Europe
Lack of transparency is a key criticism leveraged against the online advertising ecosystem, this session will explore the challenges of providing transparency in an opaque ecosystem, discuss the need for cooperation and roles of publishers, ad-tech, agencies and brands to ensure that advertising becomes more transparent. The session will also share how IAB Europe together with other trade associations plans to leverage self-regulation to achieve this goal.
13:15 - 14:00IABs organisering og ressurser,
v/ Kenneth Eriksen, IAB Norway
14:00 - 14:15Pause!
14:15 - 14:45How do European laws come about?
v/ Matthias Matthiesen, IAB Europe
More and more laws with profound impact on the technology sector are coming out of the EU institutions in Brussels. Often considered as a faceless bureaucratic complex, European politics is made by people with character, in a unique process with its own culture and rules. This session will take participants to Brussels and give rare insights into the heart of the European lawmaking machine. In order to anticipate laws, understanding who makes them and how is critical.
14:45 - 15:30 Hvordan kan du holde deg oppdatert?
v/ Kenneth Eriksen, IAB Norway

Utvikling og hosting: Senson AS

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